Case Study: Cardinal Health Pharmaceutical Fest – Trade Show
Scenario: Cardinal Health, Inc., the leading provider of products and services supporting the health care industry, hosts 1,400 independent and community pharmacies at its annual Retail Business Conference in Chicago. Retail Business Conference (RBC) is focused on strengthening the position of retail independent pharmacists by providing cost-effective buying opportunities, quality continuing education sessions, and programs focused on improving overall patient care. Themed “Pharm Fest ‘05”, RBC 2005 is their 15th
annual business conference for Cardinal Health.
Goal: Cardinal Health team is seeking to create a fun family atmosphere at their booth.
Conclusion: The Cardinal Health team elected to use Dale Obrochta as a focal attraction to their booth. Dale’s personalized art captured the attendee’s and families’ attention, making the Cardinal Health booth the coolest booth to visit, along with the most creative giveaways on the trade show floor.